TikTok is introducing a fresh option that allows them to reduce the volume of AI-made media appearing in their timelines. This move comes as the company revealed that it currently hosts more than 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global release. This advancement aligns with a surge in content created by AI, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing channels on a competing service primarily display content made by AI. A considerable share of this output is considered “AI slop”, a label for inferior, bulk-generated content that is typically absurd or surreal.
“We know from our community that many people like content created using AI tools, from AI artwork to informative clips, and we intend to give people the option to see more or less of that, depending on their own choices,” said a platform representative.
Volume and Proportions
The platform disclosed that there are presently over a billion videos on its service tagged as artificially created. In total, over 100 mn videos are uploaded to the app daily, making AI-generated material a relatively small percentage of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI-generated videos they see by using the content preference setting in the platform and choosing “AI-generated content”. Additional categories that are already be adjusted under the setting encompass news, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies require users to label lifelike artificially created content, and it prohibits malicious AI impersonations of public figures or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the service will now attach an AI-generated label to content created with its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This measure is intended to help prevent users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is furthermore establishing a two million dollar educational fund for experts and groups to develop educational content about using AI responsibly. This initiative will benefit non-profit groups focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, amid discussion over proposals to cut jobs for a large number of safety staff in Britain. The company is expected to eliminate 439 jobs in its trust and safety division in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive explained that human moderation would still have a role, but artificial intelligence can shield workers by removing the most distressing content ahead of it gets reviewed by humans. TikTok announced a notable drop in explicit and harmful content handled by safety staff over the past year due to the use of its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
